a) We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They allow us to distinguish you from other users, which helps us to improve the Website and to deliver a better and more personalised service. They enable us to:
i) estimate our audience size and usage pattern;
ii) store information about your preferences, and so allow us to customise the Website according to your individual interests;
iii) speed up your searches; and iv) recognise you when you return to the Website.
v) provide the best possible experience for you when using the Website.
b) Using cookies also allows us to analyse how our visitors use the website. Among other things this allows us to see which parts of the Website are most popular and therefore most useful.
d) We also use Facebook Custom Audiences. For this we use a custom audience pixel to record information about the way you use the Website. This pixel records information about your browser session, which it sends to Facebook, along with an anonymised version of the Facebook ID and the URL viewed. This allows us improve the performance and personalisation of our ads, by targeting our Facebook ads to audiences of people who have visited the Website. For more information regarding Facebook Custom Audiences and your data privacy please visit: https://www.facebook.com/ads/website_custom_audiences/
2. What is a cookie?
a) A cookie is a tiny piece of computer text put onto your computer’s hard drive by a website and it is used to distinguish you from other users of the website. This means that, when you revisit the website, it recognises you (or rather it recognises your computer) and can personalise its content especially for you.
b) Cookies also allow websites to monitor how effective their advertising is and help advertising agencies serve up ads that are relevant to your interests as you browse the web.
3. What cookies do we use?
We use the following cookies:
Strictly necessary cookies. These are cookies that are required for the operation of the Website.
Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way the Website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies. These are used to recognise you when you return to the Website. This enables us to personalise our content for you and remember your preferences.
Targeting cookies. These cookies record your visit to the Website, the pages you have visited and the links you have followed. We will use this information to make the Website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.